AUSTIN, Texas, August 29, 2017 (Newswire.com) - Discount Electronics announces a change in their online retail strategy by leveraging BigCommerce's e-commerce platform and on-demand, same day computer configuration.

As of Aug. 20, 2017, every Dell laptop and computer sold by DiscountElectronics.com is customizable. Customers can choose from a variety of options prior to checkout. Once a user has selected the laptop or desktop they wish to purchase they can change the amount of memory, size of hard drive, operating system and more.

Although custom built PCs are nothing new, Discount Electronics offers something that is a first in the industry. These custom made, refurbished Dell laptops and PCs are shipped the same day. Consumers who add their custom creation to their cart before 2 p.m. CST will see it shipped the very same day.Discount Electronics has Dell Optiplex computers for as little as $88 and Dell Latitude Laptops starting at $122. Even after upgrading the memory and hard drive, the selected laptop was $153.20, and the site indicated the order would ship today.

DiscountElectronics.com is a leading national retailer of used computers and laptops. Since 1997, they have been refurbishing and selling Dell laptops and PCs both online in in their Texas retail stores. Discount Electronics has been named one of the fastest growing companies in America seven years in a row by Inc Magazine and has been voted the Best Computer Store for the last five years by the Chronicle. DiscountElectronics.com is wholly owned by First E-Commerce, Inc and employs 62 people in Central Texas.